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Colleen McKenna

Hi, I am Colleen McKenna, principal of Intero Advisory where we connect insight, opportunity + talent for our clients.

People and Organizations need a competitive advantage, they need to see and be seen, connecting with their prospects and customers, wherever they are.  Intero Advisory led by Colleen McKenna teach people and organizations how to build their creative and competitive professional brand to ensure greater productivity and success. We do this by creating a plan and implementing the appropriate tools. LinkedIn, the professional social network is where we begin. There is no time to waste; whether you are an organization, a CEO or an emerging young professional, a sales professional or are in a career transition, you are your brand, and, you need to be social. Are you? You can if you understand the power of your own story. Colleen McKenna provides LinkedIn training and strategic expertise for marketing+sales, business, nonprofit and young professionals. As a sales coach Colleen McKenna works with sales professionals to identify their ideal customer, discuss ways to reach that customer, differentiate and use today's tools both online and face-to-face to create business opportunities, deliver answers to business challenges and close business. I thrive in sales and marketing environments where staying ahead of client expectations and trends define my sales strategy. Colleen McKenna's philosophy is simple: learn and adapt to an ever-changing landscape everyday. Create a strategy, implement the strategy, use online tools to be more productive, and ultimately, be smarter than your competitors.  Intero Advisory — connect insight, opportunity + talent.

Colleen McKenna's Background

Colleen McKenna's Experience

Principal | Marketing+Sales Coach & Trainer at Intero Advisory, LLC

January 2011 - Present | Baltimore, MD

Intero€™ Advisory's solutions are rich in creativity, practical in application and bound by metrics. marketing and sales experience in media, print services and custom content serve as the backdrop for understanding how standing still never gets you far. Service Offerings — LinkedIn Trainer and Coach LinkedIn Speaker | LinkedIn Sales Strategy | Sales Coach and Trainer Sales Strategy | Marketing Strategy Social Media

LinkedIn Trainer and Coach at Intero Advisory, LLC

January 2011 - Present | Baltimore, MD

Created the LinkedIn-Challenge 100 training workshop. Trained over 1200 professionals and students in 2011 on why LinkedIn and then the how-to for business development, professional branding and job search. Build a profile that is optimized and complete. Plan your roadmap to your first or next 100 connections. Read the ebook on 100+ Ways to Use LinkedIn Well Refer to LinkedIn resources for Lead Generation Tailored presentations for young professionals I show business professionals, especially those in marketing and sales how to use LinkedIn to build new business opportunities and grow their professional community. Strategy and optimization are key objectives in the workshop. LinkedIn is an integral element to a marketing and sales strategy that drives results in today's competitive marketplace.

Speaker at Vistage International

January 2011 - Present

LinkedIn for CEOs--Why CEOs Need To Complete Their Profiles LinkedIn Practical Strategies and Best Practices To Generate Revenue LinkedIn: Why Company Pages Matter and Need Attention

Special Project Consultant WOW — Baltimore at Baltimore Symphony Orchestra

2011 - March 2012

We connected, brainstormed, talked and created content that spanned three days with over 50 sessions, 195 speakers, mentors, performers and vendors. More than 1700 people participated and enjoyed WOW-Baltimore. WOW-Baltimore unite women from all walks of life to address global issues and provide educational and mentorship opportunities. A multi-day, multi-faceted symposium, WOW features leading women of all sectors in a series of panel and roundtable discussions, networking opportunities and casual conversations. Women-owned businesses and products will be featured in a marketplace set-up throughout the Joseph Meyerhoff Symphony Hall lobby.

Vice President of Sales [Sales & Marketing] at McArdle

April 2009 - December 2010

McArdle offers a full range of printing services to create custom solutions for clients. Colleen supported and led the McArdle sales team both on strategic and tactical sides with an emphasis on transitioning from transactional sales to consultative selling. Member of Executive Management Team Generated high-quality leads through cross channel marketing efforts producing over 150 leads in 2010 Implemented and customized SalesForce.com as business tool for sales and management Developed Social Media sales strategy and implementation plan Coached and trained sales team on trends, sales strategy and process McArdle — Sales | Marketing | Social Media | 1:1 and Integrated Marketing | SalesForce.com integration and roll-out | Coach and Trainer

Director, Client Development [New Business Development & Sales] at P.W. Feats

July 2008 - April 2009

P.W. Feats, a national strategic event marketing firm, connects companies and institutions with their audiences through live experiences that drive desired results. Sales+Marketing Business Development Consultative Sales

Director New Business & Partner Development [Marketing & Sales] at Alter Communications

July 2004 - July 2008

Alter Communications is a regional diversified media company headquartered in Baltimore, Md. Through integrated media Alter delivered custom packages for clients that included print advertising, promotions, online, events and more. Producing just the right integrated solution delivered results that were measurable. Co-directed custom publishing division focused on business development, marketing in Mid-Atlantic. Created strategy, implementation and print management services for client's content strategy and projects. Led and managed sales teams. Marketing+sales, consultative sales process, integrated marketing, B2B and B2C marketing + sales, direct sales, content strategy and implementation, strategic planning

Sales Executive at Automated Graphics, A Consolidated Graphics Company

2003 - 2004

B2B sales with focus on Baltimore market.

Director of Sales at Cyberlog Technologies

November 2002 - July 2003

Marketing+sales for one of the first permission-based email marketing companies in Baltimore metro. Focused on B2B market with solutions for consumers, political, and education markets. Business development through educational on-line demos.

Sales Executive [Sales] at The Collateral Group

2001 - 2002

Business development for commercial printer in Baltimore region with focus on Health Care and corporate segments.

Color Specialist [Marketing & Sales] at Xerox

2000 - 2001

Business development for Graphic Arts division of Xerox Mid-Atlantic. Supported seven reps from Baltimore to Richmond. Sales, business development

Senior Account Executive [Sales & Marketing] at Printing Corporation of America

November 1989 - February 2000

Business development, sales Clients in Health Care, Non-profit, education and corporate markets. Provided thought leadership, strategy and implementation for clients and organization.

Advertising Account Executive [Sales & Marketing] at The Baltimore Sun

April 1986 - November 1989

Business development, sales in local retail and national business segments.

Hubspot Certified Inbound Marketing Partner at Intero Advisory, LLC

February 2011

Get found, convert and analyze. These are the three pillars of Hubspot's marketing software. Hard to get found and convert? Not with Hubspot. Today they are one of the fastest growing SaaS companies and are getting results for their clients. That's why I became a certified partner. I use Hubspot as well.

LinkedIn Contributor at CEOIQ

2011

CEOIQ, a new era, new media leadership learning laboratory features in-depth content for CEOs. The LinkedIn videos crafted for CEOIQ provide both strategic and tactical insight to build individual and company profiles that drive new business.

Colleen McKenna's Education

University of Baltimore

1986 – 1988

Master of Arts


Towson University

1980 – 1983

Bachelor of Science

Concentration: Mass Communication


Canisius College

1979 – 1981

Concentration: Mass Communication


Colleen McKenna's Interests & Activities

Reading, professional and personal development, my family.

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